Selected cases
From scattered experiments to a capability the organisation owns
A large, established organisation had AI experiments in every department and a shared picture in none. I helped design and stand up a GenAI Centre of Excellence its own teams now run: a community of practice, an opportunity funnel with a way to say no, an approved reference architecture of reusable building blocks, and adoption planned in the first session. The first workflow it shipped halved the effort per customer request, on a six-figure yearly volume.
Read the case Banking · 8.6× conversion
Originations, rebuilt to convert
One of the world’s largest banks ran a slow, branch-dependent onboarding journey. I helped shape the end-to-end journey and started the code-based design system that let the programme scale past 150 people. Onboarding conversion went from 5% to 43%; approval from days to seconds.
Read the case Apparel · 12-week MVP → multi-year engagement
One product for everyone who builds a collection
A global apparel brand’s design, merchandising and commercial teams built seasonal collections across scattered text tools that did not match how they worked. I initiated the partnership, set up a 16-person team across two continents, and led the discovery that turned the whole process into one shared product.
Read the case In-person service · 60+ processes
A new purpose for in-person service
When people moved online for the simple tasks, a large mobility provider had to ask what its in-person service was now for. I led a blended business-and-IT team to a shared vision and a redesigned point-of-sale system.
Read the case NHS FutureNHS · 50k monthly users
FutureNHS — the next generation of a national platform
The NHS's health and care community leaned on FutureNHS — one collaboration platform holding a thousand-plus communities — through the pressure of COVID. As Product Director I helped define what its successor had to become, and how to build it: more engaging, more scalable, cheaper to run, and open-source — a public good.
Read the case