Selected Cases
Building a GenAI Center of Excellence inside a large organisation
For the past eighteen months, I’ve worked with the team at a large, established organisation to turn scattered GenAI experiments into a capability they own: a Center of Excellence with a community of practice, an opportunity funnel, a decision tree for solution directions, and an AI platform with composable building blocks to accelerate build and governance steps.
Originations, Rebuilt to Convert
One of the world’s largest banks ran a slow, branch-dependent onboarding journey. I helped shape the end-to-end experience and started the code-based design system that let the programme scale past 150 people — and lifted onboarding conversion 8.6×.
Read the case Apparel · 12-week MVP → multi-year engagement
One Product for Everyone Who Builds a Collection
A global apparel brand’s design, merchandising and commercial teams built seasonal collections across scattered text tools that did not match how they worked. I initiated the partnership, set up a 16-person team across two continents, and led the discovery that turned the whole process into one shared product.
Read the case In-person service · 60+ processes
A New Purpose for In-Person Service
When people moved online for the simple tasks, a large service organisation had to ask what its in-person service was now for. I led a blended business-and-IT team to a shared vision and a redesigned point-of-sale system.
Read the case NHS FutureNHS · 50k monthly users
FutureNHS — The Next Generation of a National Platform
The NHS's health and care community leaned on FutureNHS — one collaboration platform holding a thousand-plus communities — through the pressure of COVID. As Product Director I helped define what its successor had to become, and how to build it: more engaging, more scalable, cheaper to run, and delivered in the open as an open-source public good.
Read the case